Most marketing research today is conducted for the benefit of the companies that sell you their products and services. Not enough quality research is done with individuals like you to actively solicit your real opinions and preferences. Few companies listen carefully to you. As a result, the products you buy and the services you receive do not always meet your expectations. Here’s your chance to change that.
How Do You Benefit From Being a Member of the Panel?
There are two direct benefits to joining and remaining a member of the panel…
- Your voice will be heard and listened to by key decision makers at the companies and institutions that produce the products and services you use. You will directly influence the way these products are created, marketed and delivered to you.
- By participating in the occasional Internet surveys and group discussions, you will earn valuable rewards in the form of airline miles* from the largest airline network in the world. Actual miles will be credited directly to your own frequent-flier account to use as you wish domestically or internationally. You will receive a minimum of 3,000 miles for every survey you complete.
What They Ask of You
- From time to time, you will be asked to participate in marketing research surveys concerning areas of interest to you. The research will be conducted over a secure Internet connection at times convenient to you. We will ask you to participate in from four to six surveys each year. At anytime, you may elect not to participate or “opt-out” of the panel.
- Occasionally, you may be asked to participate in group discussions with other people like yourself at a location near your home.
- When you participate in the research, we may also ask you about your experiences in terms of overall satisfaction with the research process and any suggestions you may have. We are always interested in your suggestions for improving the process and areas of personal interest that you think we should research.
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